Web app – Image and video optimization

Shootsimple helps real estate agents produce high quality video and photography to make them more appealing to potential property buyers and tasked Afocus with refactoring their web app.
Case study


Afocus was tasked with refactoring ShootSimple's entire web app from the ground up. Due to a short timeline, our team had to come up with the right technical solution to speed up development time. A small team composed of a Project Manager, two developers and a QC Manager was quickly set up to get the project started.


We leveraged the Laravel framework to build the platform from scratch. The web app includes a credit-based system that allows real estate agents to subscribe to a paid plan to upload their files. Once the videos and pictures are optimized, they're automatically sent back to the real estate agents thanks to a notification system. Afocus also leveraged AWS's custom server solutions to improve file upload performance.


ShootSimple's new platform has been praised by its users for its ease of use and its straightforward features, allowing the company to become one of the best image-optimization players in the UK.

Scope of work

UI/UX Design / Front-end web development / Back-end web development / Laravel development / 3rd party integration / Architecture / Server maintenance.
They really did work hard to give us the site we wanted. For someone who's a little obsessed with details, they went out of their way to accommodate. Overall they've done a fantastic job.
— Mark Dumbrell, Managing Director at ShootSimple

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